Free Tool

SEO ROI Calculator for Melbourne Businesses

Plug in your current organic traffic, conversion rate and average order value. The calculator shows what an organic-visit uplift could add to monthly revenue and how long the retainer takes to pay back.

✓ No sign-up required
✓ Numbers stay in your browser
✓ Editable assumptions

Illustration of an SEO ROI calculator with charts showing organic visit uplift and payback months

Your numbers

Defaults reflect typical Melbourne SME ranges. Override anything.

Monthly organic visits (current)

Visits from unpaid Google search. Take this from Google Search Console or your Google Analytics organic traffic report.

Conversion rate (%)

The share of visitors who become a lead or sale. 2% is a common small-business baseline.

Average order value (AUD)

Order value, customer first-purchase or job size.

Target rank uplift (expected rate)

Your expected uplift rate. Realistic over a 6 to 12 month ramp.

Monthly SEO retainer (AUD)

Default $2,400 reflects the mid-range Melbourne retainer of $1,200 to $4,000+GST per month per KB claim dm-au-001.

Your estimate

Extra organic visits / month: 0
Projected extra revenue / month: $0
Estimated payback timeline: N/A

See what is in the audit

Method

Extra revenue per month = current organic visits x uplift x conversion rate x average order value. Payback months = monthly retainer divided by monthly extra revenue. The result adds the 3 to 6 month ranking ramp typical of Melbourne SEO retainers as a buffer before extra revenue compounds, per KB claim dm-au-002.

Estimate only. Actual results depend on competition, current visibility, content quality and execution. Section 18 of the Australian Consumer Law prohibits misleading or deceptive conduct in trade, so any "guaranteed rankings" claim must be substantiated (see accc.gov.au for ACCC guidance on advertising claims).

What to do with this number: SEO audit and next steps

The calculator gives a working estimate. The next step is a written audit on your current site so the selected specialist can confirm which keywords are realistic, how long the ramp is, and whether the retainer assumption above fits your competitive set. The audit is free whether you take the retainer or not.

How much does SEO cost in Melbourne? Real ranges by scope, competition and target keywords. Read the guide → How long does SEO take? Melbourne timeline expectations for mid and high competition. Read the guide → SEO Readiness Checklist Twelve checks before you commit to a retainer. Open the checklist →

Sanity-check the estimate

Get a free written audit on your current site.

The selected specialist confirms whether the uplift assumption above is realistic for your keywords and your competitive set.

Assumption set

Indicative only: calculators and checklists are planning aids, not a guaranteed SEO forecast.
SEO ROI estimates depend on traffic, conversion rate, lead quality, sales close rate, competition and implementation speed.
Readiness checklist prompts are general diagnostics; analytics, crawl data and search-console evidence must be reviewed before decisions.
A written audit or quote from the selected provider takes precedence over any figure or checklist item on this page.